Utilizing Instagram

 This week in class we have learned how to utilize and market Instagram! I learned in class Instagram is a vital social media platform for influence and strategy. 

When using social media platforms, it's Important to have a target audience to focus on throughout the process of pushing things you want other's to see out to the media. Without a target audience it is incredibly hard to push out product pr services. Instagram is an entirely visual platform. Unlike Facebooks, which relies on both text and pictures, or twitter, which relies on text alone. Instagram's sole purpose is to enable users to share images or videos with their audience.

This chapter outlines Instagram's business profiles offer all of the same features of a personal profile with the benefits of powerful analytics, the ability to create Instagram ads, add contact information, and a business address directly to profile selection. The chapter also talks about how to create a strong Instagram business profile. Instagram for business also allows brands to view real-time metrics for posts, reach, and engagements.

While diving further into the chapter I came across the Instagram algorithm, this algorithm monitors every interaction you make on the app, from the posts you like to who you interact with, in order to serve your content, it believes you will interact with. The most important factors that affect what users see in their news feed are post's popularity, how frequent the users interact with the account in the past, how many posts the user has liked, and finally the user's engagement with the accounts' other content.