Twitter Marketing

 This week in class we talked about the importance of having a strong marketing presence through Twitter, and how we can learn and use it to our advantage by developing not just a content strategy but also a target audience.

 This Chapter outlines the importance and the steps needed in order to make the right decisions when it comes to marketing strategy with twitter. Just like past chapters, pushing your social media presence can be a huge benefit to smaller businesses which are just starting out and want to promote their business' to the world. Pushing a product or business out through social media platforms is currently the biggest way to get ahead of competitors, this creates more interest and ability to create more.

Some key takeaways from this chapter which were outlined in the "marketing with Twitter" section were less promotion and more conversation. Making tweets multi-way discussions and open the door for conversations to position the brand as one which adds value. I learned while tweeting it is important to keep tweets short because nobody wants to read huge paragraphs while on Twitter. With past Twitter experience I know to be successful in the twitter world you must keep posts short and sweet.

Overall, this chapter proves once again Twitter is considered one of the best platforms for businesses to promote products or services. Twitter is a great tool for businesses who are struggling and really need to get their feet wet. I personally love Twitter because of the simplicity of the app and how easy it is for individuals to speak their mind whenever they please. I also love the app because I get to see what I want to see and not things I would see scrolling through Instagram and Facebook.