Social Media Advertising strategy

 This week in class we learned the steps needed to make a strong social media advertising strategy. The purpose of this chapter is to know companies must have a proper social media advertising strategy to ensure they effectively target the right costumers, use of the right content, deploy the right ad type, and spend the right amount of money they are budgeted.    

  In chapter three the author lays out the following steps to creating a social media advertising strategy. The criteria for following this strategy is to select goals, select the target market, select platforms, select a budget, select the ad format, consider the ad funnel, and finally develop the content needed. 

Markets are turning to digital and social media advertising over traditional advertising such as print, television and radio. We see this rise in technological advancements which makes the process of getting things out to the media so effective and so easy. 

What I took away from this chapter is, in order to be a successful company it takes time and strategy. These companies need to format their goals, missions, and objectives early in the process to meet expectations, and ensure the core values within the company to strengthen the core foundation of their business. In today's world people pick and choose what they want to see, if a company puts out a good and strong advertising strategy more, and more people will follow and listen to what the company has to say. Social media is about who has the most influence, if a company does well it's easier for individuals to gain interest in the product or service.